Achieving customer service excellence discussed at Bahrain British Business Forum meeting

BBBF Chairman Khalid Al Zayani OBE, welcomed Mr Isa and the BBBF members to the gathering. More than 100 participants joined the meeting at the Gulf Hotel.

Press Release

Manama – Mohamed Isa, an award-winning Bahraini speaker and a bestselling author, delivered the keynote address at Bahrain British Business Forum (BBBF) meeting yesterday.

BBBF Chairman Khalid Al Zayani OBE, welcomed Mr Isa and the BBBF members to the gathering. More than 100 participants joined the meeting at the Gulf Hotel.

In his address, Mr Isa reviewed how enhancing the level of customer service across the private and public sectors is fundamental in creating a better business environment to attract more investors to Bahrain. He said that customer service is everyone’s business, regardless of whether they deal with customers or not.

Mr Isa, a best-selling author on Amazon, shared some of the statistics from his latest book “Chai Karak: A Customer Service Story”, which indicate that:

• 78 percent of consumers have bailed on a transaction or not made a purchase because of a poor service experience
• 80 percent of companies say they deliver “superior” customer service. On the other hand, eight percent of people think these same companies deliver “superior” customer service
• 91 percent of unhappy customers will not willingly do business with you again
• 86 percent of consumers quit doing business with a company because of a bad customer experience
• For every customer who bothers to complain, 26 others remain silent

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About Mohamed Isa:

Award-Winning Speaker & Bestselling Author and Founder of 3D Speaking. He has almost 20 years of corporate experience in the industries of Consumers Goods, Food & Beverages, Real Estate, Investment Banking, and Travel & Tourism. He gained this experience in UAE, Saudi Arabia & Bahrain. His functional expertise includes Finance, Investment, Business Development and Legal & Regulatory Affairs. He is the co-author of three Amazon’s Best-Sellers including his latest book – The Big Question – with the internationally renowned TV personality, Larry King.

About BBBF:

The BBBF was set up in 1995 and has grown to over 470 members today. It aims to promote trade and investment between Bahrain and Britain in a non-discriminatory, non-political and non-profit making manner. The BBBF is widely recognized in Bahrain and the UK as a leading impartial business sector group. The Forum works to create and sustain a favourable business environment. The BBBF strives to assist and introduce new trade and investment to both countries to benefit and enhance the common economic interests of our member companies. For more information and to stay up to date with upcoming events please check www.bbbforum.org.

BBBF’s nine Special Interest Groups cover hospitality, construction, banking & financial services, ICT and legal sectors; oil, gas & energy, as well as organisational effectiveness, women in business, and young professionals, providing members and guests a valued medium for exchanging industry specific ideas and discussing issues relevant to a particular sector.

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